24 December 2011

a short evolution of Converse shoes ...


     Take a look back at the evolution of Converse shoes


1915-1925


      In 1908, Marquis Mills Converse opened the Converse Rubber Shoe Co. in Malden. The company released the first of its signature canvas sneakers in 1917.



1940s

     During World War II, Converse made boots  for Army pilots. The company also crafted rubber suits, parkas, and other protective gear for the military.


     Long before Nike Shox and New Balance, there was the Converse Racer, a shoe made for running. As you can see, they kept color and flourishes to a minimum in the 1940s.


Late 1940s

     Converse designed sneakers for other sports, including football. Here's a football shoe from the late 1940s.


1962 

    Converse introduced a low-cut version of its high-top sneaker in 1962. The Oxford became a favorite on the basketball court at the time.

  

1975

     Converse hit the slopes with ski boots, including this Aleutian pair from 1975.


2001

    Loss of market share, combined with poor business decisions caused . Converse to go bankrupt on 22 January 2001. In April 2001 Footwear Acquisitions, headed by Mardsen Cason and Bill Simon, bought the brand from bankruptcy. Industry partners Jack Boys, Jim Stroesser, Lisa Kemp, and David Maddocks add to take the lead of a short immobilization a America'sOriginal Sports Company, than was moved from North America to Asia


2003

    In 2003 Nike made an offer of $305 million. On 9th July 2003, the company accepted the offer made by Nike's rival.




In recent years, the company has benefited from a revival of vintage apparel. Even after a century, the original style of Converse's famous high-tops remains a hit.




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